Are Oppo and Vivo phones affecting Samsung and Mi dominance in India?

Are Oppo and Vivo phones affecting Samsung and Mi dominance in India

From a mere 2% share in the Indian smartphone market to gaining over 18% market share in just a span of 8-12 months, the Chinese mobile manufacturing companies are taking over the Indian market by storm. The major companies that are crushing now are Vivo, Oppo, and Xiaomi from China and Honor from the Philippines. The market leader in India for smartphones is the Samsung till date, but at this speed of growth, there is no doubt in saying that we might see a change of positions very soon.

Redmi acquired a very loyal user base with the release of Mi 4 and Note 3. But, in the case of Oppo and Vivo there are many models that they can boast about to be the best sellers in India. The kind of marketing done for the products of these Chinese companies is something which no one has ever seen before say many industry personals.
These companies have completely disrupted the smartphone distribution structure in India. Both the major companies have their offices setup in India, but operate at various levels. Both the companies, Vivo and Oppo have their own distribution network. They have other companies which they like to call as agents who handle the various activities of business at the state level, such as import of handsets to local distribution, marketing, sales and after-sales service, etc.

Apparently, Vivo has more than 24 such agents in India, whereas Oppo has 13 companies under them to get the work done.

“Oppo and Vivo want to make a rapid rise in India and hence have laid out the same disruption strategy in India like in China,” said Subhashish Mohanty, director at cell phone retailer, Hotspot.

“While every other brand has national, state and local distributors who are responsible for taking the products to the local level, Oppo and Vivo control this activity almost till the last mile and hence have far greater control which is leading to such rapid rise in market share,” he said.

The China brands Oppo and Vivo collectively hold 18% market share in India and Samsung holds 24% share in the market, according to the last quarter. We will have to wait and see how the tables will turn in this brand war in the market.

Thinking of buying a new smartphone? Do not want to go for the China brands? Then you should definitely check out The world is taking a fast transition to purchasing and using refurbished products over new ones or second-hand products. Be a part of this change and start using refurbished products from today.

We are one of the largest marketplaces in India for refurbished products. We have a huge inventory of products ranging from smartphones, tablets to laptops. The best part of owning a refurbished product is that you can own the product with the quality as good as the new one at unbelievable prices along with a warranty! What more can you ask for? Head over to now and grab the best-refurbished smartphones, laptops and tablets.

Share Button
About This Author

Comments are closed