Apple Leads the Smartphone Market in 2017: How did this happen?

2017 smartphone market

Do you know which tech giant had a lead in the Smartphone market in 2017? Yes, the name that is on your mind right now is the leader in Smartphone market and its non-other than Apple. Apple had a lead in the smartphone market this 4th quarter beating Samsung.

iPhone has released 3 new flagships in September 2017. The iPhone 8, iPhone 8+, and iPhone X these 3 smartphones helped iPhone to beat the Samsung and take a lead in the smartphone market of 2017. First, three quarters of the year was dominated by Samsung and in the last quarter, Apple took the lead.

With the launch of the iPhone 8, iPhone 8 Plus, and iPhone X largely Apple succeeded in the fourth quarter and received the leadership crown. Year-on-Year shipments where decreased by 1.3 percent, with the iPhone shipments volume reaching 77.3 million units in last quarter. Apple shipped 215.8 million units and saw an increase of 0.2 percent in the full year 2017. Providing numerous models and various prices, Apple has to bring all the smartphone users to iOS.

Samsung has made shipments of 74.1 million units in the fourth quarter, the shipments of Samsung were decreased when compared to the shipments of the same quarter last year. With the marginal growth of Apple, Samsung has settled to 2nd position. The tech giant has increased their shipments by 1.9 percent when compared to shipments in 2016. Samsung managed to give tough competition to the Apple, and it is going to launch their new galaxy series S9 at MWC 2018 in Barcelona.

Apart from these two tech giants, Huawei, Xiaomi, and Oppo are next in the race. Huawei has in the 3rd place and continued to hold on till the end of the 4th quarter with shipments of 41 million units when compared to the last year’s 4th quarter the shipments have been decreased by 9.7 percent. Xiaomi is in the 4th place it is the only tech giant with an increase in their shipments in the 4th quarter and doubled its market share from 3.3 to 7 percent over the third quarter of the previous year. Oppo has dropped one place and settled in 5th place with the shipments of 27.4 million units in the fourth quarter.

All tech-Giants had released their flagships and captured a greater audience. Brands other than top 5, had to struggle very hard to give tough competition. Apple, Samsung, and Huawei gave tough completion in high end and Oppo, Honor, Vivo, and Xiaomi gave tough competition in the low end.

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